Aussie Spirits trio promotes purity

The Aussie Spirits company is launching three new drinks into the UK market, following success in its homeland.

American Spirits line up

Vodka O, Tequila Blu and Kinkylux rum are being positioned as a high quality, but reasonably priced, alternative to mainstream brands.

Founder Julian Moss also claims that each of the spirits have lower levels of chemical impurities than their rivals and, therefore, have a better, smoother taste.

Moss founded the company six years ago with a chemical engineer in a bid to create spirits with low levels of impurities.

“Our passion for purity has been well received in Australia by consumers who seek the best and we look forward to introducing this to UK consumers in the coming months,” Moss said. “We want to shake up the UK market with our high quality, reasonably-priced products.”

Vodka O is made from whey and Australian water. It’s distilled four times and charcoal filtered.

Tequila Blu is distilled from the Mexican blue agave and aged for up to six months in oak, which gives it a rich, smoky flavour.

Kinkylux is a white rum made from sugar cane grown in Trinidad and Tobago. It is aged in oak for two years to create a smooth, mellow and refreshing spirit.

The company will be increasing brand awareness in the UK with a strategy of sampling at events such as Taste London and the Relentless Boardmasters surfing festival in Newquay, as well as celebrity endorsements.