High hopes for low-ABV wine range

Customers who don’t like the taste of alcohol now have another option.

Botany Creek is a lower-alcohol fruity wine made by Halewood International.

Targeted at women aged 25 to 45, the 7.5% ABV wine comes in two flavours —white with a hint of citrus & tropical fruits, and rosé with strawberry flavours.

“We’ve created a great-tasting wine that appeals to the original generation of RTD consumers, as well as women looking for an alcoholic drink without a strong alcohol taste, and consumers looking for a lower-ABV product,” said head of innovation, Richard Clark.

“We believe that Botany Creek bridges the gap between light wines or RTDs and traditional, higher-ABV wines.”