Marc Jacobs Named Diet Coke Creative Director

Diet Coke and fashion have a natural bond, Diet Coke has 0 calories making it perfect for the body conscious fashion Industry. So it’s only natural that the brand would use a fashion designer as creative director, in 2011 they used Karl Lagerfeld and in 2012 it was Jean Paul Gaultier. 2013 marks an important year for Diet Coke, as it is the brands 30th anniversary in Europe.