Art We Love: A Great First Step for Aspiring Art Collectors

When I first started writing about the art market, in the white-hot auction climate of the summer of 2007, I had the chance to interview Prof. Michael Moses of NYU. Co-founder of the Mei-Moses Index used to gauge the direction of art prices, he's pretty much the de facto source for issues at the intersection of art and investing. I'll never forget the advice he offered to my readers: start with prints of your favorite pieces, and as you can afford to, replace them with the real thing.

This is the exact concept I saw in action when I stopped by the Art We Love booth at the Affordable Art Fair to visit company founder Laurence Lafforgue.

Art We Love focuses on making works by high-caliber artists available to entry-level collectors. The prints and giclees offered by the company are limited-edition reproductions of museum-caliber pieces from well-known artists who have agreed to work with Lafforgue to make the art luxury attainable to a broader constituency.